Millennials and the Moments That Made Us by Shaun Scott

Author:Shaun Scott [Scott, Shaun]
Language: eng
Format: epub
ISBN: 978-1-78535-584-4
Publisher: John Hunt (NBN)
Published: 2018-02-23T05:00:00+00:00

POSTINDUSTRIAL PICK-AND-ROLL

James’ relocation was devastating to Cleveland sports fans—and not just psychologically. In an article titled “The Global Circus: International Sport, Tourism, and the Marketing of Cities,” David Whitson and David Macintosh assert that sports are “a form of public assistance to private accumulation, a postindustrial variant of traditional subsidies to industry.”56 LeBron James’ economic impact on the region of northeast Ohio has been estimated at as much as $500 million. By leaving, it was as if a factory plant had shuddered its doors.

For an area used to corporations relocating for greener pastures on the cutthroat socioeconomic terrain of neoliberalism, James was cast as yet another civically disloyal business entity. James was the basketball version of General Motors fleeing Flint, Boeing flying from Seattle, or Sprint booking it out of Kansas. His visibility made him an easy target for socioeconomic anxieties that were rooted in the dynamics of corporate capitalism. Because he is a Millennial, he became a symbol of everything older pundits thought was wrong with America’s 80s babies.

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